What is the value of the CPM?

Today I read an article about CPM on the mobile phone industry at Ad Age. If you don’t know what CPM (Cost Per Thousand) is you get more information at Wikipedia. That I found very interesting.

The short and simple of the report is that online advertising turned the ad world on it’s head because Clients could track actual results of online ad campaigns. Whereas traditional media is much more difficult to even get a vague idea of how many eyes see media content. This is our goal we want CMO’s to be able to take accurate reports to the executive staff. Reports that create a more accountability by creating a more accurate measuring stick that won’t be filled with the loopholes and low confidence ratings of A/C Nielsen’s. Oh yeah, and these reports will be easier to interpret as well as digital (no more paper).Traditional media should be held to the same level of accountability as online, mobile, and the rest of the digital marketing realm, we’ll see to it that it is!

If you are really interested in mobile marketing you should click on the video link at Ad Age.

On another note, Beanstalk Talk reported on an article that commented on online marketing of ‘junk food’ to younger demographics. First, I think marketers should give themselves a great big pat on the back that they have become so proficient at hocking their clients wares that advertising now faces government regulation because the advertising removes all inhibitions and self-control that the general public should have. That takes me to my second point, what the hell is going on when people don’t know that McDonald’s is not healthy and are unable to instill/control their children to the point that we (a nation) require government intervention to help curb the media that our children are exposed to (because parents will cave to a child’s every demand).

Disclaimer: I am a sucker for the McD’s breakfast menu, I don’t have a disease I just enjoy some deep fried eggs and potatoes every now and then.