21st Century Marketing

Marketing is on the cusp of a revolution or evolution, how will we react.

Bending Media

Posted by Chad on March 17, 2009

We just finished watching CSI New York. Here are some of the details that when you stop and think about our viewing that are absolutely amazing.

  • The show originally aired last week.
  • We recorded the show in HD format.
  • We watched some of the episodes on a laptop.
  • We were able to pause the show, so that I could replenish my milk and cookies.
  • We watched only one of the commercial breaks .
  • Finally, we burned it to a disk to share with a friend.

Our DVR is also our home media server which is connected to our home entertainment center. We use it to watch movies in our TV Room, stream internet radio throughout the house, or watch TV or movies anywhere we get a WiFi connection. The technology is allowing us to begin to help adapt media, content that we may have forgone in the past, into our daily lives. The trick is how do media providers monetize their product given that consumers are able to ‘bend’ media to adapt to their lives. I believe their needs to be a new form of measurement for media…We’ll see if I bet right.

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