“The newsroom of the future really is multi-platform. And this is the genesis of that,” Psarras explains. “This is a creation of an opportunity for people to learn and explore in a different medium, while at the same time maintaining an ability to cover the day’s news.”
We at RawData could not agree more with the folks at KSL. Media consumption is and has been cross-platform. We may watch the news on our phones, on TV, or on the web. With TiVo’s we can also choose when we want to consume our television. Technology has enabled consumers to decide what, when, and how they are going to consume.
It is time that the analytics and tracking of consumers kept pace with how the population consumes. Simply put, it is time for a cross-platform consumer media tracking.
