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	<title>21st Century Marketing</title>
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	<link>http://century18.wordpress.com</link>
	<description>Marketing is on the cusp of a revolution or evolution, how will we react.</description>
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		<title>21st Century Marketing</title>
		<link>http://century18.wordpress.com</link>
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	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://century18.wordpress.com/osd.xml" title="21st Century Marketing" />
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		<title>America&#8217;s Largest Industry</title>
		<link>http://century18.wordpress.com/2010/10/03/americas-largest-industry/</link>
		<comments>http://century18.wordpress.com/2010/10/03/americas-largest-industry/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 15:00:00 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Fragmented Consumption]]></category>
		<category><![CDATA[Set Top Box]]></category>

		<guid isPermaLink="false">https://century18.wordpress.com/2010/10/03/americas-largest-industry/</guid>
		<description><![CDATA[When I tell people that advertising is the single largest industry in America (and possibly one of our largest exports) I often get some funny looks. Let me show you a couple of data points that help illustrate this: 116 &#8230; <a href="http://century18.wordpress.com/2010/10/03/americas-largest-industry/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=67&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/10/03/americas-largest-industry/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
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		<item>
		<title>RawData &#8211; This Week in StartUps</title>
		<link>http://century18.wordpress.com/2010/09/22/rawdata-this-week-in-startups/</link>
		<comments>http://century18.wordpress.com/2010/09/22/rawdata-this-week-in-startups/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 05:20:00 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[Bad Data = Bad Decisions]]></category>
		<category><![CDATA[Consumption]]></category>

		<guid isPermaLink="false">https://century18.wordpress.com/2010/09/22/rawdata-this-week-in-startups/</guid>
		<description><![CDATA[The guys at Venture Blue hosted Utah at This Week in Startups and RawData was selected from a field of extremely capable companies to present. We had some technical difficulties that made the back and forth difficult so I wanted &#8230; <a href="http://century18.wordpress.com/2010/09/22/rawdata-this-week-in-startups/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=63&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/09/22/rawdata-this-week-in-startups/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
		</media:content>

		<media:content url="http://century18.files.wordpress.com/2010/10/dashboard_thumb1.png" medium="image">
			<media:title type="html">Dashboard</media:title>
		</media:content>

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			<media:title type="html">RD-Dashboard_Build</media:title>
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			<media:title type="html">RD-Dashboard_Details</media:title>
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		<title>Evolve or Dissolve</title>
		<link>http://century18.wordpress.com/2010/09/14/evolve-or-dissolve/</link>
		<comments>http://century18.wordpress.com/2010/09/14/evolve-or-dissolve/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 05:32:00 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Fragmented Consumption]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[News in Media]]></category>

		<guid isPermaLink="false">https://century18.wordpress.com/2010/09/13/evolve-or-dissolve/</guid>
		<description><![CDATA[&#8220;The newsroom of the future really is multi-platform. And this is the genesis of that,&#8221; Psarras explains. &#8220;This is a creation of an opportunity for people to learn and explore in a different medium, while at the same time maintaining &#8230; <a href="http://century18.wordpress.com/2010/09/14/evolve-or-dissolve/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=58&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/09/14/evolve-or-dissolve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
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		<title>Do Americans Care About Soccer?</title>
		<link>http://century18.wordpress.com/2010/07/07/do-americans-care-about-soccer/</link>
		<comments>http://century18.wordpress.com/2010/07/07/do-americans-care-about-soccer/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 21:16:44 +0000</pubDate>
		<dc:creator>glowe88</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://century18.wordpress.com/?p=54</guid>
		<description><![CDATA[I heard a theory recently that intrigued me.  Simply stated, the theory was this: Americans care about soccer more than we think.  Proponents of this theory claim that TV ratings are severely underestimating the number of people watching soccer games &#8230; <a href="http://century18.wordpress.com/2010/07/07/do-americans-care-about-soccer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=54&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/07/07/do-americans-care-about-soccer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/539a8f4504080e09f06359086bd49fe4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">glowe88</media:title>
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		<title>RE-POST &#8211; Is Television Advertising For Old People?</title>
		<link>http://century18.wordpress.com/2010/06/22/re-post-is-television-advertising-for-old-people/</link>
		<comments>http://century18.wordpress.com/2010/06/22/re-post-is-television-advertising-for-old-people/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 03:06:00 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[AdvertisingAge]]></category>
		<category><![CDATA[Fragmented Consumption]]></category>
		<category><![CDATA[MediaPost]]></category>

		<guid isPermaLink="false">https://century18.wordpress.com/2010/06/22/re-post-is-television-advertising-for-old-people/</guid>
		<description><![CDATA[MediaPost had an article that sums up so much of the problem that RawData is solving. Rather than convolute the points I thought I would simply share the article: Is Television Advertising For Old People? by Tod Sacerdoti, 8 hours &#8230; <a href="http://century18.wordpress.com/2010/06/22/re-post-is-television-advertising-for-old-people/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=53&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/06/22/re-post-is-television-advertising-for-old-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
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		<item>
		<title>TV Ratings Hit Close to Home Field</title>
		<link>http://century18.wordpress.com/2010/06/18/tv-ratings-hit-close-to-home-field/</link>
		<comments>http://century18.wordpress.com/2010/06/18/tv-ratings-hit-close-to-home-field/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 22:10:30 +0000</pubDate>
		<dc:creator>glowe88</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://century18.wordpress.com/?p=48</guid>
		<description><![CDATA[You don’t have to be a sports fan to know that big changes are taking place in college athletics.  It’s called conference realignment and, if you’re like most people, you might be wondering why it’s happening and what factors are &#8230; <a href="http://century18.wordpress.com/2010/06/18/tv-ratings-hit-close-to-home-field/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=48&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/06/18/tv-ratings-hit-close-to-home-field/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/539a8f4504080e09f06359086bd49fe4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">glowe88</media:title>
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		<item>
		<title>New Ways to Consume &#8211; New Problems for Tracking</title>
		<link>http://century18.wordpress.com/2010/06/11/new-ways-to-consume-new-problems-for-tracking/</link>
		<comments>http://century18.wordpress.com/2010/06/11/new-ways-to-consume-new-problems-for-tracking/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 00:06:00 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[Bad Data = Bad Decisions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Set Top Box]]></category>

		<guid isPermaLink="false">https://century18.wordpress.com/?p=45</guid>
		<description><![CDATA[Google TV has been officially announced. With it have come a slew of questions about how Google’s involvement in TV will effect the greater industry. I have been using Boxee connected to our family TV for some time now – &#8230; <a href="http://century18.wordpress.com/2010/06/11/new-ways-to-consume-new-problems-for-tracking/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=45&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/06/11/new-ways-to-consume-new-problems-for-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
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	</item>
		<item>
		<title>Who Needs Traditional TV Ratings?</title>
		<link>http://century18.wordpress.com/2010/05/19/who-needs-traditional-tv-ratings/</link>
		<comments>http://century18.wordpress.com/2010/05/19/who-needs-traditional-tv-ratings/#comments</comments>
		<pubDate>Wed, 19 May 2010 23:21:24 +0000</pubDate>
		<dc:creator>glowe88</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://century18.wordpress.com/?p=40</guid>
		<description><![CDATA[Did you realize that the first television ratings were compiled in the year 1950?  Try and imagine what TV and entertainment were like during that period.  About 10 million households had television.  Those TV sets offered 3 choices – NBC, &#8230; <a href="http://century18.wordpress.com/2010/05/19/who-needs-traditional-tv-ratings/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=40&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2010/05/19/who-needs-traditional-tv-ratings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/539a8f4504080e09f06359086bd49fe4?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">glowe88</media:title>
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		<item>
		<title>Creative vs. Analytics</title>
		<link>http://century18.wordpress.com/2009/09/01/creative-vs-analytics/</link>
		<comments>http://century18.wordpress.com/2009/09/01/creative-vs-analytics/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 15:01:38 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[Set Top Box]]></category>

		<guid isPermaLink="false">http://century18.wordpress.com/?p=31</guid>
		<description><![CDATA[Old Spice is ramping up their advertising of late, I have noticed a lot of their work getting props on creativity.com. I have been amazed at the number of agency&#8217;s, both local and national, that feel that a good creative &#8230; <a href="http://century18.wordpress.com/2009/09/01/creative-vs-analytics/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=31&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2009/09/01/creative-vs-analytics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
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		<item>
		<title>Bending Media</title>
		<link>http://century18.wordpress.com/2009/03/17/bending-media/</link>
		<comments>http://century18.wordpress.com/2009/03/17/bending-media/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 15:47:31 +0000</pubDate>
		<dc:creator>Chad</dc:creator>
				<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Set Top Box]]></category>

		<guid isPermaLink="false">http://century18.wordpress.com/?p=23</guid>
		<description><![CDATA[We just finished watching CSI New York. Here are some of the details that when you stop and think about our viewing that are absolutely amazing. The show originally aired last week. We recorded the show in HD format. We &#8230; <a href="http://century18.wordpress.com/2009/03/17/bending-media/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=century18.wordpress.com&amp;blog=756711&amp;post=23&amp;subd=century18&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://century18.wordpress.com/2009/03/17/bending-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14706fde3d339c3aeff00c1f428a9e79?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chad</media:title>
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